We are changing the way wealth management is done in India.
Investing in India is complicated. It shouldn't be.
The investment landscape in India is haphazard, fragmented, and split between the haves and the have-nots. We are fixing that by making three fundamental changes.
First, we are making investing more accessible. We do this by offering investment strategies and products traditionally available only to the ultra-rich; a Minance partner is not restricted to just stocks and mutual funds, in fact, you are not even restricted by geography.
Second, we are focusing on transparency. Through our dashboard and regular updates, we make sure that you always know how your investments are performing and what we are thinking. If you are confused about anything or simply want more information, your investment manager is a call or a message away.
Finally, we are working towards centralization. We aim to bring all your financial needs under one platform. We have taken the first step with investments & taxation, next stop is insurance and credit.
Here's how it all started
The idea for Minance was forged early 2014 when our founder, Anurag Bhatia, was a risk analyst at Amazon. Several of his colleagues had just sold their vested Amazon stocks but had no idea about how to invest all their money.
Even worse, no one in the traditional wealth management industry would help them; they were small fry, not worth the trouble.
Anurag saw what was happening and stepped in. He agreed to manage their investments in return for one-fifth of the profits. Soon enough, he had enough clients that the bank began calling about all the money coming in. The time had come to make things more formal, and Minance was founded.
At Amazon, Anurag had learned the importance of putting clients first; He could handle the investment side, but he would need help taking care of partners (thats how we refer to our clients). He turned to his friends from college, Adhiraj Singh and Sarbashish Basu; would they like to form the core of what would become Minance's Investor Relations team? They jumped right in.
A lot has changed since then, we now number over thirty five and continue to grow fast (we outgrew our offices three times in three years). We now offer a myriad of investment services and aim to do so much more. But some things haven't changed, we still put our partners first.